You Betcha She Did! Life Advice, Business Tips for Rad Women Entrepreneurs, Leaders, Coaches and

93 | Mastering Lead Generation with Facebook Groups

• Ladies First Digital Media Company • Season 5 • Episode 93

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Ever struggled with making authentic connections in Facebook groups without feeling salesy? Danielle Leigh, a trailblazing women's business coach, joins me, Rayna Rokicki, to share her transformation from an introverted entrepreneur to a networking ninja using the very platform that once daunted her. Danielle's journey is not just inspiring; it's a blueprint for anyone who's ever hesitated to click 'Join Group' with the intent of growing their business. She unveils the power of shifting your mindset from taking to giving, and how this simple flip can revolutionize your interactions online.

Tune in to hear more about:

  • Strategies to nurture genuine relationships over superficial sales pitches. 
  • How to enter these digital rooms with the intent to serve, not just to sell.  
  • Building meaningful collaboration and brand growth through Facebook groups.

 
If you're ready to embrace social media with a service-oriented approach, this conversation with Danielle is your catalyst for change.

Connect with Danielle Leigh:



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Speaker 1:

Hello and welcome back to another episode of you Betcha. She Did the podcast where we teach women to own their voice, elevate their brand and earn their worth. I'm your host, raina Rakiki. Today, I have Danielle Lee in the studio and we are continuing our series of Mayday Mayday tips to get women's voices heard. Now you might remember Danielle from an earlier episode. She is an amazing women's business coach and specifically, I asked her on today because she is fantastic at working Facebook groups to make connections and grow your business, and this is definitely an area that I need some tips in. Did she really do that? You, betcha? She did. Tell us about Facebook groups. What do we need to know to make like those really genuine connections and start building up our business with leads? What works for you?

Speaker 2:

Oh, my goodness. Okay, so the word that you use, that I absolutely love, is genuine making genuine connections and I have to say it did not take me. It took me a long time, I should say, to get warmed up to the idea of networking in Facebook groups to grow your business. When I first was introduced to this idea it was through somebody that was also giving advice for entrepreneurs to grow. She had guided us into Facebook groups to network to potentially generate leads, and I was so turned off by the idea.

Speaker 2:

The first time I heard about it I had so much resistance built up around it, and I think it's for two reasons. Number one, I felt like the idea of networking, at least in my mind, was tied to some antiquated ideas that I was holding and carrying with me. That honestly just made me want to turn away from that idea altogether. So I am the biggest introvert you will ever meet. The idea of networking with people I didn't know, let alone hundreds or thousands of people that I don't know, that made me just want to freeze in my tracks and I also had this idea, and I think this is antiquated now. But I also had this idea of networking being very self-serving, like all getting together, kind of exchanging business cards, like with the motivation what can you do for me? Right? And that idea felt so opposed to the direction I wanted to take.

Speaker 1:

Yeah, it feels icky, right. I'm like I don't. I feel the same way. I'm like I don't want to be like salesy, but I want to find great people who need my services and we can collaborate.

Speaker 2:

Yeah, total opposite of me is I don't consider myself a high pressure sales person. The thought of that or any conversations in those spaces happening with high pressure sales tactics also just made me want to crawl into a hole. So at first I was like not my tactic, not the way I wanted to choose to grow. So if anybody is listening to this that identifies with that, I just want to let you know me too. That is where I started. That is where I started, and I want to let you know there is a different way to make genuine connections in Facebook groups, to build business, and so what I would offer to anybody who's interested in doing this is one key mindset.

Speaker 2:

The mindset that it took me to get acclimated to this idea is I do not want to show up with the idea what can I get from this group? I want to show up with the idea what can I give to this group? And actually this idea really guides my social media approach in general. When I'm showing up on platforms, I find myself kind of bumping into some toxic ideas, toxic behaviors. When I'm focused on what can I get and by flipping that script, what can I give, that changes the entire way I show up, especially in these Facebook groups. So the first thing that I would offer to people is think about what you can give, think about what you can share, think about how you can serve in these groups. If you go in with that mindset, your exchanges, your interactions will be entirely different than some of those icky ideas or icky connotations that we have going in.

Speaker 1:

Good, I like that. That seems like a very important mindset shift where you're like I'm going to add value first, I'm going to see why I can help people and if something develops from that, great. But yeah, it doesn't. Then it takes that pressure of the salesy kind of feeling.

Speaker 2:

And so I think, too, reena some things that might be helpful to anybody listening who's interested in trying this is. First thing I would say is find your group. So you may have to sort through a whole host of different types of Facebook groups in order for you to find a handful that you really connect with and connect to right. There are so many different types of groups out there. You can connect with people with similar interests, similar points in their life, similar points in their business journey. It is really helpful to find and build that support system and find people who have some things in common with you, but it may take you a while. It may take you a while to find the ones that really click and connect with you.

Speaker 2:

So I have joined so many different Facebook groups over the last several months and, honestly, I've only stuck with. There are probably five or six that I truly engage with and I truly find support. So your number may be bigger, it may be smaller, that's okay. The important thing is just find connection, find groups that really fit with you, and then the next thing I would say is if you show up to give versus show up to get, one thing that honestly goes such a long way is you can just offer support. So oftentimes people use these groups as really an outlet, a place to go and share some of their biggest struggles, share some problems they're facing. Sometimes they're feeling discouraged. If you can offer support, if you can offer encouragement, validation, honestly, sometimes that's all somebody needs to keep them going. So that's a huge place just to start, just give some support.

Speaker 1:

Like thinking about actionable steps with that. So you're in the Facebook group, you're just kind of like to scroll through the messages, see what people are saying and if someone says something that resonates with you that you feel like you could help with, add on to that thread Totally, and oftentimes, too, just hearing from somebody else like I've been there too, I know what you're going through, I've been there too, I know what you're going through, I've been there too that can go such a long way.

Speaker 2:

Yeah, just give them a little encouragement, reach out on those posts that you find that connection with, along those lines too. Another thing that I've found really helpful is just making connections for individuals. So sometimes they may feel stuck and they may be talking about a certain area where they feel like they could use help. If I know somebody in my network who I think could help them whether that's like past health coaches, whether that's moms that I know who are great at time management, whether that's somebody I know who's a podcast YouTube genius right, I crossed your name out several times I am quick to think about my network, the people in my life, and quick to offer those connections. And, honestly, that can be such a valuable way to make those connections and offer your support and your help.

Speaker 2:

And then one more thing I would offer as well is offer resources. So if that's an article you've bumped into, if that's a book you've read, if that's a podcast episode you've listened to, whether you've created. If you are a business owner maybe you've created some free guides or value that you can provide to somebody looking for some help the more you can just reach out and offer those resources, offer those connections, offer the value and be there to give. Honestly, it pays off in dividends just by itself, just by you showing up to be helpful, it has opened so many doors and led to so many different opportunities. Just going in with that one mindset, oh.

Speaker 1:

I like that. I like that idea, yeah, of having so, like make connections with people in your network and then also have resources that you can share, like, like you said, whether it's content that you've created or stuff that you have that you're you're like this is really helpful and I know this will help that person out. Yeah, exactly.

Speaker 2:

Even just little bits go such a long way.

Speaker 1:

That does feel so much better inside than, like you said, the salesy one, where you're like I'm just offering support, I'm trying to support a fellow business person and if it turns into something else, fantastic. Let's talk about consistency a little bit. How often are you in Facebook groups? Is it something you do as a daily habit, or is it maybe a couple times a week?

Speaker 2:

Yeah. So I, honestly, vena, have found so much value just showing up and serving. I've found so many opportunities that have really made my time investment worthwhile. So I do have a daily practice where I don't necessarily reach out or respond or post daily, but I do scroll through. I set some time in the morning and I set some time every evening only about 10 minutes each and I do have enough of the algorithm trained for the types of posts that I feel I can contribute to, where now they'll show up in my feed. So I give myself those little windows in the morning and in the evening and if I am able to offer some assistance, if I am able to reach out and help or even just offer that encouragement, I just take two minutes and I reach out and make those connections Excellent. So for me, yeah, it's daily, it's daily, but it doesn't have to be and honestly I didn't start that way, especially if that thought feels overwhelming. Just start with once a week or start with what feels comfortable to you.

Speaker 1:

Yeah, I do like the idea of making it a habit though, because then it's just a natural part of something you do every day. Because there's so many messages and ideas being exchanged on the groups, it's really good to be able to check in daily or maybe during the work week when you can, because it's easy to miss something right. Sometimes I go back into groups and I was like, whoa, there's a lot of stuff that happened today, Like let's go dig through that.

Speaker 2:

And one thing too, Reena, I mentioned this a little bit, but I think when you participate in these groups, when you use the search function in those groups, maybe find topics that are relevant to you or find answers to questions that you yourself have, and the more you view and interact with those types of posts, the more Facebook will serve those to you. So by now my feed is very curated to help group members with the specific subjects that I can add value to. So I now get curated posts from these groups the more that I've interacted with them, that just automatically show up in my feed, and so it does not take as much time now as it did in the beginning to really seek out the content where I feel like I can add the most value.

Speaker 1:

Oh, that is an awesome tip. I like that. I didn't know that it would curate it for you. Okay, good, I need to start, like you said, finding specific content in the post to engage with, and then it will give me what I need. Thank you, facebook gods. I love it. Yeah, no, it's very helpful. How long have you been using Facebook groups do you think in your business?

Speaker 2:

I would say I started this practice more seriously about a year ago and even within, I would say, the first three to four months of me finding these groups and searching relevant topics and making an effort to engage even a couple times a week, it just really has been a really fruitful process in finding the right relevant connections.

Speaker 1:

Danielle, before we go, can you share how to get in touch with you and the services you offer, in case anybody is looking for your help?

Speaker 2:

Absolutely yes. So you can find me pretty much on all social platforms. I'm most active on Instagram and on Facebook. I'm Danielle Lee on both of those and Lee is spelled L-E-I-G-H. I also have a website, danielleleecoachingcom, and I also work one-on-one with female business owners who want to grow a business that they love and also build a life that they love alongside that. So I'm happy, happy, happy to connect with any listeners. Tell me you are a listener of Raina's podcast. Come over and say hello. I love, love, love to connect with you.

Speaker 1:

Yay, and we like connecting with you too. I love connecting with rad women business owners. Danielle, thank you again for being on the show and sharing your valuable tips about how to use Facebook groups effectively to grow your network. Definitely, give it a try, listeners. Let us know how it goes. Reach out to us on Instagram or YouTube, as always. Thanks for listening. Don't forget to share this episode with someone who you know might need to hear it and if you like what you're hearing, don't forget to leave us a positive review. This is the best way for new listeners to find this show and grow with it. Until next time, take care.