You Betcha She Did! Business Tips, Life Advice for Rad Women Entrepreneurs, Leaders, Coaches and

92 | Pro Tips to Crafting an Engaging Email Newsletter

• Ladies First Digital Media Company • Season 5 • Episode 92

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Unlock the secrets to amplifying your brand's voice with Asia Dore, a brand strategy expert. In this episode, we dive into crafting messages, including email newsletters, that stand out and resonate in the digital world, using effective engagement SEO strategies. Asia shares tips on sharing your expertise to build authority and choosing communication channels that fit your style. Join us to discover new ways to engage your audience, boost your online visibility, enhance your brand strategy, and make your brand's voice heard online. Perfect for those interested in digital marketing, brand building, and online presence.

Key Takeaways:

  1. Crafting Resonant Messages: Learn how to create messages that cut through digital noise and establish your authority.
  2. Exploring Alternative Marketing: Discover the power of alternative channels like SEO blogging, Pinterest, and LinkedIn for authentic engagement.
  3. Embracing Repetition: Understand the importance of repetition in marketing and how to balance persistence with audience fatigue for maximum impact.

Connect with Asia Dore:

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Speaker 1:

Hello and welcome back to another episode of you, betcha. She Did the podcast where we teach you to elevate your voice, grow your brand and, most importantly, earn your worth. I'm your host, raina Rakicki. Today, I have brand strategist Asia Dorr back on the show and she's going to be sharing tips for the important month of May that I'm calling May Day. May Day about how to elevate your voice and grow your brand. Did she really do that? You, betcha? She did. Now, you guys might not know this, but Asia has a really rad newsletter that I just enjoy reading because it's so gosh darn funny and authentic, and we're going to dive into that in this episode, because social media is definitely one way to elevate your voice, but there's so many other options out there. So, asia, let's dive in. What are some tips you have to help women, especially, elevate their voice and grow their brand?

Speaker 2:

Sure, yeah, I love that we have this parallel in our work of really just trying to elevate those voices and get more women heard, because there are a lot of brilliant women out there and if we kind of keep ourselves small, then people aren't going to need, they're not going to get the solutions that we have to offer right, they're not going to get their problems solved. So the more that we can really lean into that, the better. So, yeah, I have three just kind of like quick and dirty tips.

Speaker 1:

If someone were to ask me quick and dirty. If someone were to ask me Asia and dirty. If someone were to ask me how, asia?

Speaker 2:

how do I elevate my voice so that I can get my voice heard?

Speaker 2:

This is what I would tell them.

Speaker 2:

So the first thing I would say is to make sure you're actually saying things that are worth listening to, and I don't want to say like, go against the grain, of saying like you're not inherently valuable as a person or you're not enough, right. But I also think that it's kind of a fine line, because if people are going to be paying attention to you, it's it's kind of your responsibility, if you're doing business with integrity, to be saying things worth hearing, right? So if you are unsure about this, if you're like, oh, I have things to say, but I don't really know if they matter or if people are going to care, if you're unsure at all, the solution to that is to develop your brand strategy, because it will help you understand the psychology of your ideal clients and it's also going to help you craft a really resonant brand message that your ideal clients need and actually want to hear. And once you have both of those things, that's really going to boost your confidence and give you, like, the evidence you need, the logical evidence you need that getting your voice heard is actually important, because, even if you have a great message, you have to be feeling really bold and good about it in order to actually share it, you have to really believe in it.

Speaker 2:

Okay, so that's number one.

Speaker 1:

Cool, I'm going to pause just for a second too, because that goes along with, I feel like, things I've learned and I've heard in that you know, when you're sharing things, make sure you add value. Sometimes people are like I don't want to give away my tips and my tricks and things I know, but you have to share your expertise for people to trust you and to see you as an expert, right? So, yeah, definitely share things that people are going to want to hear.

Speaker 2:

Exactly, and if you are truly an expert, then the value that you can give away for free, even if it's incredible, does not hold a candle to the value of working with you and paying you for your time and energy and knowledge and expertise, right? So hopefully that helps to kind of bridge the gap between, well, what do I share for free and what do I keep to myself. It's less about that and more about how can I really build a community and open up an invitation for people to connect with me so that, when they do need the service that I offer, they want to work with me because I've already given them so much value, Right? So number two yes, number two is just find your favorite way to communicate, Find your favorite way to share your voice and then just do that instead of forcing yourself into something you hate.

Speaker 2:

There are so many ways to share your voice right now, especially with the internet, that it's like we always hear like, oh, if you want clients, you have to be on Instagram and if you want to market your business to certain people, you have to be on LinkedIn, but it's like that's just not true. There are so many platforms. There are so many options If you hate being on video and you really prefer writing, you feel like you communicate best in writing. Find the way that allows you to write and also helps you be consistent with sharing your message. There's really no excuse to be doing marketing we hate these days.

Speaker 1:

Yeah, no, that's true. Like, don't fall into that pressure trap of like yeah, everyone has to be on Instagram. It's like no, maybe you just need to do a newsletter or maybe a podcast, you know, or maybe a podcast. See what your thing is, what's your jam, what do you like? So it's effortless and fun and not like pulling your teeth, yeah.

Speaker 2:

So you actually look forward to it, because if you force yourself to do it in a way that you hate doing, you're going to stop. You're going to bring yourself out and you're going to stop and I'm speaking from experience, I'm like I've been there and I guess the other part of that is be willing to experiment with different platforms too. That's something that I'm doing in my business right now because I got tired of social media. It used to be fun. It's not fun anymore. So just kind of be willing to experiment and see where your ideal clients are, but also where you want to be. When you can find the point of connection there, that's like the sweet spot.

Speaker 1:

Yeah, thanks for sharing that, Because I think sometimes people are afraid to leave social media and experiment other places. There's this fear of I don't know wasting time, but I mean, I feel like being an entrepreneur, business owner, you have to be willing to experiment all the time and part of that is failing. A lot of it is just learning as you go, because you never know what's going to be around that corner. Lot of it is just learning as you go because you never know what's going to be around that corner, exactly. Yeah, speaking of that, let's dive into newsletters, because I love your newsletter. Like I said, it's hilarious. It makes me want to open it. You know, what tips do you have for people who are like, yeah, I like writing a newsletter might be a great option for me to communicate with my audience.

Speaker 2:

Yeah, well, thank you for saying that. First of all, it's always good to know that someone is reading your newsletters, you know, besides your mom, Although we love our moms, Good old moms yeah, if you, if you, enjoy writing, I think that it's a really great medium to have it's very intimate form of marketing to be in someone's email inbox. Have it's a very intimate form of marketing to be in someone's email inbox. I am by no means an email marketing expert but from what I understand, it's still an extremely viable way to market and sell and, just like with any other platform, it's all about showing up consistently and giving value and opening yourself up to connection and making sure that the stuff you're saying again I'll go back to tip number one is make sure the stuff you're saying is worth listening to.

Speaker 2:

I very rarely in my emails talk about myself, right? Sometimes I'll have like, oh, this is what's going on with me or this is how I feel about this right to segue into something else. But if you always make it about your ideal clients, you really can't lose, because people love hearing and talking about themselves Like we are all the centers of our own universe.

Speaker 2:

So if you can keep that in mind, with your newsletters, I really, really believe that you cannot lose.

Speaker 1:

Yeah, and do you think too like I don't, I'm just diving into the newsletter realm, I'm I'm a newbie all around, but I feel like you know, similar to other forms of communication, you have to really let that listener feel seen right, like I see you're having this type of problem and I can tell that this sucks and you're you're feeling this. So let me add some value to help you navigate that or get through it. So is that kind of part of it too? Like you said, it's about them, it's about your people. But what's the best way to reach them? I guess you just have to know them really well.

Speaker 2:

Yeah, well, it goes back to your brand strategy, right? If you know who you're talking to and you know what they're struggling with, it makes it a hell of a lot easier to say the things that will help them. If you don't know what their problems are, you don't know how those problems are showing up for them, like literally in their lives, of course you're not going to be able to speak to them and you're not going to have any content ideas because you're not going to know where their brains at. Right, yeah.

Speaker 1:

Yeah, Okay, that makes sense. And then you also mentioned that you know you're experimenting with a couple other places besides social media. Could you let us in on that a little bit, Like what else we don't have to know? Like I know you just started, but like what? Are some other options out there to get your voice heard that are not social media and newsletters?

Speaker 2:

Yeah, yeah, and again just want to be very clear, I'm not a marketing expert. This is just my experiment to totally anecdotal, but yes, I. So I marketed my business solely on Instagram for like a very, very long time, like, I think, the first six or seven years of my business, but the platform just changed so much that, like I said, it just got not fun anymore. I never see posts from the people I follow. People don't see my posts, so it just became like an ad fest and it's not fun, right? So I have always preferred writing over any other kind of communication, and I am trying to push myself outside of my comfort zone, of course, just by doing stuff like this. Or I experimented with the YouTube channel for a while, and I am trying to push myself outside of my comfort zone, of course, just by doing stuff like this. Or I experimented with the YouTube channel for a while, and I'm really glad I did that, but I still always come back to writing.

Speaker 2:

So I have been trying to blog at least twice a month and focused really heavily on SEO, and a lot of that is an experiment too. I've taken some courses and gotten some help, but I'm also not an SEO expert, so a lot of that is an experiment too. I've taken some courses and gotten some help, but I'm also not an SEO expert, so a lot of that is still an experiment. And I'm also levering Pinterest, because I already have the evergreen content on my blog. So I just figure, why not get the most bang for my buck and put it out on Pinterest too? And then my email list, of course. And I just I think two weeks ago decided, okay, I'm going to try out LinkedIn. I'm going to give it like a good college try for a month or two, just to see if it's fun, see if my people are there, and so far it seems a lot better. I'm not sure how I feel about it yet, but I'm willing to try. I'm willing to try it out.

Speaker 1:

I like it. Yeah, and that's just a good role modeling right there for everyone. Like, try things out, see what happens. I feel like three months is a really good amount of time to see if there's any traction. If you just do it for two weeks, you'll never really know if it was a good fit or not. But yeah, try for three months, see, do it for two weeks. You'll never really know if it was a good fit or not. But, yeah, try for three months, see what happens, and then, if it doesn't work, go on to something else or go with the one that gives you the most engagement. Well, asia, if someone wants to work with you, tell us about real quickly. You know in an elevator speech in one minute what do you do and how can people get in contact with you.

Speaker 2:

So my third tip for getting your voice heard is just, you have to really be willing to be absolutely repetitive and consistent and like borderline obnoxious. I know it is so hard when we're in our own businesses to be like oh, I just emailed my list, I can't email them again tomorrow or even today. You know, I don't want to annoy people, but it's like if you are saying valuable stuff that people need to hear, you are doing them a service by actually sending the email, by actually posting on the Facebook, whatever it is. I know it feels hard, but no one is paying as much attention to your business as you are. There's so much information all the time. You have to be willing to just grab your megaphone, stand on your soapbox, go to the street corner and just nonstop share your message and like that's okay. That's the only way your voice is going to be heard, because everything is so noisy.

Speaker 1:

Yeah, yeah, yeah, okay, that is a good tip. It's like make sure you have something really important, valuable to say, but then say it a lot and you're like you said, you're doing someone a favor, you're not annoying them. They're going to need this info. So, yeah, that's good, because I know sometimes you feel like, oh, I already posted twice about it. I'm sure my people know, and it's like, no, they don't, they're really busy. It might have just been a blip on the radar.

Speaker 2:

You know it's like say it again. Just say it again. If you do annoy someone, they'll just unsubscribe or unlike or unfollow, and that wasn't your person anyway. Like, sometimes those sting a little bit but it's like no clearing the way for the people who actually do care about what you are saying. Because there are those people out there.

Speaker 1:

Yeah, yeah, yeah. I like that point too about when people unfollow you and subscribe. It's like don't take it personally. You're just trying to find your ideal client, your audience, and that's how you do it. So, Asia, I know you're a brand strategist and tell us a little bit more about what you do, how they could get on your super funny, amazing newsletter and get in contact with you newsletter and get in contact with you.

Speaker 2:

Yes, so, like you said, I am a brand strategist. I work with entrepreneurs who are experts at what they do and they are typically just really trying to position themselves as authorities in their spaces. But sometimes that's difficult to do when you are an expert because everything is so obvious to you. Right, you have all of this knowledge and skills and experience and modalities and all kind of just turns to mush in your brain and you're still really good at what you do. But you have a hard time communicating that and if people don't understand how you can help them, they're not going to work with you because they just don't get it right. So I really help people communicate clearly what they do and how they're different and why it matters, so that they can connect with their people. And yes, I would love to invite anyone listening to sign up to my newsletter, which Raina says is amazing. I mean, she said it, but I do.

Speaker 2:

I do put a lot of love into them, so I appreciate that. I would love to invite you to sign up for a free training I have. It's called Audacious Authority, and it will really help you find the evidence and confidence you need to start sharing your voice so that you really can position yourself as an authority, and that's just asiadorecom.

Speaker 1:

Slash free training as an authority and that's just asiadorecom slash free training. Awesome Thanks, asia. So please check the show notes. I'll have everything linked below so it's very easy for you to find Asia, to get on her newsletter, to start working on your brand. As always, if you like what you're hearing on you, betcha, she Did. Don't forget to share the show with a friend, a neighbor, a colleague. You know there are people out there who need this info and, of course, if you like what you're hearing, leave us a positive review. This is the best way for people to know that this is a show worth listening to. Until next time, take care.